What Pages Does a Small Business Website Need?

Most local businesses do not need a large site. They need a page wherever a customer is asking a different question: what you do, whether you do this specific job, whether you come to their town, and how to reach you. Pages that repeat the homepage with a new headline add clutter.

The Splash Club examples are sample sites, not customer case studies. Use them to see the structure. The examples hub links to a plumbing site, an HVAC site, a cleaning site, and others.

The plumbing example homepage. Service pages and town pages live behind it. Open the plumbing example.

Start with the homepage

The homepage is the front door. It should say what the business does, where it works, and how to get in touch, then send people to the page that answers the rest of their question.

On a Splash Club site, the homepage is assembled from the details you give during setup. When those details exist, the page can include a hero, your services, a story, photos, reviews from a connected Google listing, the places you serve, FAQs, and a phone number, email, and contact form. That is already a full page. Specific jobs and specific towns belong on their own URLs so the homepage stays scannable.

Give each real service its own page

Someone looking for water heater repair is not looking for your company history. A service page should explain that one job: what it includes, how the work happens, and how to ask for it. A services list is a menu. The page that answers the question is the individual service.

If you tell The Splash Club the services you offer, each one gets its own page at a URL like /services/water-heater-repair, and the list of them lives at /services. A draft is written from your business details. You can edit that draft in the dashboard before or after you publish.

Skip a separate service page when:

• The task is only a step inside another service, not something people ask for by name.
• You rarely do the work and would rather take those calls one by one.
• You cannot say anything about it that is not already on the homepage.

The plumbing example, HVAC example, and cleaning example each split their work into service pages. Open one and click through a service to see how much detail a single job can hold.

Add a town page only where you actually work

A service area page is for a place you travel to, not a second homepage with the city name swapped in. Create one when people in that place search for your kind of work and you can say something true about working there.

The plumbing example uses separate pages for Austin and nearby towns such as Round Rock and Cedar Park. That pattern fits a business that goes to the customer. It is a poor fit for a shop people visit, if the only difference between pages is the town name. The service area pages guide covers when to add one and how to keep the pages from becoming copies.

Put the company story where people will see it

Customers hiring someone to work in their home or on their building want to know who is showing up. A short version of that belongs on the homepage. A long about page is worth it when the story would otherwise push the services out of view: how you started, who does the work, licenses, or how you handle a job.

The Splash Club does not create a separate About URL. Story fields (a title, excerpt, image, and body) are edited in the dashboard and shown on the homepage when they are filled in. If the story is a paragraph, leave it there. A standalone about page is a later decision, not a page every new site needs.

Show reviews you actually received

A reviews page helps when the reviews are real and specific enough that a stranger would trust them. If you connect a Google listing, The Splash Club can show those reviews on /reviews, and the Reviews link appears in the menu when that proof is on the site.

Do not write fake quotes to fill the page. If you do not have reviews yet, skip it and ask after the next jobs. The sample sites include review sections so you can see the layout. Those quotes are part of the sample, not testimonials for The Splash Club.

Answer the questions you already hear

An FAQ page earns its place when the same questions show up on every call: where you work, what to expect, how scheduling works, what you do not do. A handful of those answers is more useful than a long list of generic ones.

During setup, The Splash Club can draft FAQs from the details you provide. They are published at /faq when each question has an answer, and you can edit them in the dashboard. If a question is really about one service or one town, put it on that page instead of the general FAQ.

Make the next step obvious

Every page should offer a way to ask for the work. On a Splash Club site that is the phone number, email, and contact form shown with the page, including in the sidebar, rather than a contact page people have to hunt for. A separate contact page is optional.

The form sends an inquiry. It is not a booking calendar, and it does not take payment. Phone calls and emails you publish are separate from the form.

Add another page only when it does a different job

Photos

Uploaded photos appear in a gallery on the homepage. For most local businesses that is the right place. A separate gallery page is worth it only when the photos are how people choose you, as with project work they want to browse at length.

Articles

A blog is useful when you have something new to explain, such as a seasonal issue or a project story. Empty posts do not help. The Splash Club does not currently include a blog you can publish, so put that explanation on the homepage, a service page, or the FAQ instead of waiting on a separate articles section.

Pages to leave out

• A city page for a place you rarely serve.
• An about page that repeats the homepage introduction.
• A service page you cannot describe beyond its name.

Keep the menu short

People should be able to scan the menu. On a Splash Club site it is Home, then Reviews, Services, Service Area, and FAQ when that content exists. The story and the photo gallery stay on the homepage so the menu does not become a list of every section.

Name items the way customers talk. “Services” and “Service Area” are clearer than clever labels. Put the phone number and the form where they are visible on the page, not only inside a menu item called Contact.

How The Splash Club builds this

You answer questions about the business. The site is organized from those answers: a homepage, a page per service, a page per place you serve, FAQs, and the homepage sections above. You can preview the site and edit the copy in the dashboard.

Publishing does not guarantee a Google ranking. It gives you real URLs and a structure you can keep improving. New sites can take time to appear in search results at all.